Rideshare Association of America is an organization providing benefits and tools to better the working lives of gig-economy employees.
I designed the new brand for Rideshare, a set of ideals, colors, and visuals intended to inspire the millions of gig-workers who might come to benefit from their services. The iridescent color scheme and patterns represents these users, a diverse group of individuals coming together with one goal; to make a living helping people. I also had the pleasure of working with illustrator Elle Shaw to craft a style of illustration to complement this userset.
